Altman Solon Poll: US Fans Are Watching More Live Sports, But Growing Interest in Snackable Content, Fan-Centric Tech Like NFT, Virtual Reality
US sports fans are watching more live sports since the start of the pandemic in 2020 until today, according to a survey of consumers in 17 markets by leading global strategy consulting firm Altman Solon. Altman Solon’s survey also shows new technologies increasingly used by sports teams and leagues to connect with fans, including augmented …